Alpha Transform

Developing ‘learning organisations’ through Culture, Strategy and Leadership development

“The current focus of many large organisations is ‘Digital Transformation’, but it should be about becoming an organisation that can continually learn, innovate and become more comfortable with change.”

Our Story

Alpha Transform was founded by Andrew Ramsden from a desire to help organisations keep up with the ever-changing world around us.


Develop the culture, strategy and leadership within organisations and government agencies so they can disrupt and transform themselves as part of business‐as‐usual.


Large organisations and government agencies will be able to innovate and disrupt themselves, staying relevant and delivering far better (triple bottom line) results—for themselves, customers and taking society forwards as a whole.

What’s the difference?

We believe everyone should leave the world in a better state than they found it. We like to give back. We like to make a difference. To that end, we support worthy causes where we can, including:

I'm an Amplifier. Amplify your positive message for the future
Domestic violence is still much higher than it should be. Not only should no one be subjected to it, but it has a surprising impact on Australian businesses and the economy.
B1G1 Business for good
We’ve donated and led initiatives that have resulted in impacts around the world. How many impacts? so far…
Take the #100in100 Challenge
Challenge yourself to engage more in social media, to share valuable content and to raise money for a worthy cause.

Impacts so far

About Andrew Ramsden

Andrew Ramsden is one of Australia’s leading experts in digital and large organisation cultural transformation with over 15 years experience. His successes include leading cultural and technical transformations to deliver seamless online service experiences across Queensland Government, boasting significant increases in customer satisfaction and staff engagement.

Andrew regularly speaks at conferences around Australia on digital strategy, organisational transformation and leadership.

Andrew is the host of the Alpha Geek Podcast, showcasing great technical leaders from around Australia, in particular their leadership journeys and lessons. He is now writing a book combining his tools and frameworks with the stories and lessons gathered on his travels. The book is scheduled for release in late 2017.

Andrew has strong leadership and negotiating skills. He is smart, practical and a pleasure to deal with. If you want clever solutions for the real world, Andrew is the guy to talk to Chris Wordsworth

Director of News, WIN Television

Andrew has superior facilitation and leadership skills and would highly recommend him in this area. Jeff Graham

Director Corporate Services, City of Greater Geraldton

Andrew made a significant contribution to Justice Services in Queensland associated with the work done in relation to digital on line services and progress with our Digital Strategy development which will be a lasting legacy Stephanie Attard

Executive Director Reform and Support Services, Department of Justice and Attorney General

Andrew is an inspiring leader, and draws people to him. He has an incredible ability to motivate his team to deliver their best, and no matter how hectic things become, is always there to support them. He can help you see the true root of a problem, and arrive at solutions in an empowering way.
Of course, it also helps that he truly understands the technology! Rory Daly

Director, East Edit

Faculty and partners include

Cameron Aggs

Cameron Aggs

Leadership psychology

Cameron assists organisational clients to remove key psychological and communication barriers to performance. He specialises in using mindfulness techniques to promote real-time stress reduction and on-task performance.

In one-to-one formats he provides C-Suite executives and other leaders with executive coaching options focusing on exceptional mental health as clear sources of competitive advantage. Cameron also focuses on improving team dynamics, to improve staff engagement and collaboration capacity.

Jane Hedger

Jane Hedger

Innovation and change leadership

Intuitive and strategic management executive experienced in leading organisational change, crisis response, customer experience and staff engagement within complex environments.

A connector and ideator, who is energetic, innovative, and creative, with an enthusiasm for developing people and fostering new ways of thinking and working. A resourceful and influential facilitator and leader with strong problem solving skills and an ability to translate strategic vision into action. Well-travelled and passionate about people, books, and experiences with a commitment to improving diversity and inclusion in our workplaces. Changing the world one conversation at a time, with joy and gratitude.

Steven Gould

Steven Gould

Strategic foresight

Steve Gould is a professional futurist facilitator.

Steve has worked in a number of careers spanning military, corporate, vocational education, state and local government, and more recently in higher education and consultancy.

Steve facilitates a futures consultancy which focuses on relational leadership and foresight modelling. A member of the Association of Professional Futurist and a full Institutional Member of the World Futures Studies Federation, Steve has been delivering consulting over the past 10 years as a futurist and published in the Journal of Futures Studies.

Andrew Low

Andrew Low

Transformational leadership coaching

Andrew is a transformational coach who helps leaders and executives unlock their potential by letting go of limiting beliefs and aligning their vision with powerful new mindsets and values.


Michael Urness

Michael Urness

Critical conversations and negotiation

Mike has taken his extensive experience with merger negotiations, conflict and strategic relationship management to teach others how to master negotiation and conflict resolution.
Craig Thomler

Craig Thomler

Digital strategy and innovation

Recognised internationally as a digital, social media and Government 2.0 leader, Craig is one of Australia’s leading digital media strategists and practitioners, having spent 20 years working in the online industry, including five in Australia’s Commonwealth Public Service.

Clients include


See a remarkable transformation in your organisation and its leaders